Found inside – Page 213International Journal of Sports Marketing & Sponsorship, 8(4), 321–329. Johar, G. V., & Pham, M. T. (1999). Relatedness, prominence, and constructive ... Found inside – Page 136Journal of Sport Management, 16, 267–288. Armstrong, K.L., & Stratta, T.M.P. (2004). Market analyses of race and sport consumption. Sport Marketing ... Found insideThe information (management) perspective helps both information artifact ... marketing in the sport industry: User activity, communication objectives, ... Found inside – Page 39European Sport Management Quarterly, 4, 311–335. Kanazawa, M. T., & Funk, J. P. ... International Journal of Sport Marketing and Sponsorship, 10, 157–170. Found insideInternational Journal of Sports Marketing and Sponsorship, 7(1), 75–80. ... Use of partial least squares (PLS) in strategic management research: A review of ... Found inside – Page 476Factors influencing spectator sports consumption: NCAA women's college basketball. 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Marketing-Management: Miirkte, Marktinformationen und Marktbearbeitung, 2nd edn, Stuttgart: UVK/Lucius. Found inside – Page 349Brown, M.T. (2003) 'An analysis of online marketing in the sport industry', Sports Marketing Quarterly, 12 (1), 48–55. Chappelet, J. (2001) 'Web-based ... Found insideFeaturing contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and ... Found inside – Page 47Sport Management Review, 5 (1): 25-43. Pham, M. T. 1992. “Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli. Found inside – Page 267Johar, G.V., and Pham, M.T. (1999). Relatedness, prominence, and constructive sponsor identification. Journal of Marketing Research, 36: 299–312. Found inside – Page 393The sports fan motivation scale: Development and testing. Marketing Management Journal 13(2): 115–121. Brown, M. T. and Kreutzer, A. (2002). Found inside – Page 482[4] Burnett, J./Menon, A./Smart, D. T. (1993): Sports marketing: a new ball game with new rules. Journal of Advertising Research, Vol. 33, 5, pp. 21-35. Found inside – Page 571MOUNT UNION COLLEGE DEPARTMENT OF HUMAN PERFORMANCE & SPORTS MANAGEMENT RECREATION COMPLEX 1972 CLARK ... Description : Undergrad Degree : B.S. Areas of Specialization : Sports Marketing / Management . Found inside – Page 114A data-driven approach to sport business and management Gil Fried, Ceyda Mumcu. Measure the quality of marketing and sales leads with the average lead score ... Found inside – Page 64BURTON R. , QUESTER P.G. , FARRELY F. ( 1998 ) , Sport Sponsorship Investments : Organizational Power Games , Marketing Management , 27-36 . Found inside – Page 395Brown, M. T. and A. Kreutzer (2002). Reducing risk in promotion: The incorporation of risk management principles by sport marketers. Sport Marketing ... 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Found inside – Page 332Journal of Brand Management, 16(7), 568–479. doi:10.1057/palgrave.bm.2550138 Johar, G. V., & Pham, M. T. (1999). Relatedness, prominence, and constructive ... Found inside – Page 342European Sport Management Quarterly, 1–20. Advance online publication. doi:10.1080/16184742.2020.1843514 Liu, M. T., Huang, Y., & Minghua, J. (2007). Found insidemanagement Group management private companies that own the land; ski lifts; certain sports (e.g., aquatic center, golf course) or cultural (e.g., theater, ... Found inside – Page 332A resource-based perspective of sponsorship management and implementation. Paper presented at the Marketing in a Global Economy, International Marketing ... Found inside – Page 378Brown, M.T. (1998). An examination of the content of official Major League Baseball team sites on the World Wide Web. Cyber Journal of Sport Marketing, ... Found inside – Page 25The managers have an asset in their hands, an asset at the foundation of the organization's durability. Sports managers often profit from an incomparable ... Found inside – Page 43E-Relationship Marketing and Accessibility Perspectives Aiello, Lucia ... and Sports activities and amusement and recreation (ATECO code 93). Found inside – Page 319Sport Management Review,3(2), 145–162.doi:10.1016/ S1441-3523(00)70083-0 Hill, J. S., & Vincent, J. (2006). Globalisation and sports branding: The case of ... Found inside – Page 63Sport Management Review, 3(2), 163–184. doi:10.1016/ S1441-3523(00)70084-2 Muehling, D., & Laczniak, R. (1988). Advertising's immediate and delayed ... Found insideFriedman, M. T., Parent, M. M., & Mason, D. S. (2004). Building a framework for issues management in sport through stakeholder theory. European Sport ... Found inside – Page 136Listen , winter sports and the search for winter experiences are expanding . ... and shared them with the management team after Lynn made her recommendation ... Found insideThe growth in marketing alliances between US professional sport and legalised gambling entities: Are we putting sport consumers at risk? Sport Management ... Found inside – Page 513Brown, M.T. (2003) 'An analysis of online marketing in the sport industry', Sports Marketing Quarterly, 12 (1), 48–55. Chappelet, J. (2001) 'Web-based ... Found insideIndustrial Marketing Management 17 (February): 43¥47. 5Hennig-Thurau, Thorsten, Gwinner, Kevin P., and Gremler, Dwayne D. 2002. Found inside – Page 389Global Sport Sponsorship. New York: Berg, 127–146, 2005. BAIRD C. H., PARASNIS G., From social media to social customer relationship management. Found inside – Page 115Journal of Sport Management, 16, 267–288. Armstrong, K.L., & Stratta, T.M.P. (2004). Market analyses of race and sport consumption. Sport Marketing ... Found insideGau, L.S., Gaillot, M.T. and Brady, M. (2007) ... Sport marketing across the spectrum: Research from emerging, developing, and established scholars (pp. Found inside – Page 142Friedman, M. T., Parent, M. M., and Mason, D. S. (2004) 'Building a framework for ... International Journal of Sport Management and Marketing, 14: 146–68. Found inside – Page 211International Journal of Sports Marketing & Sponsorship, 8(4), 321–329. Johar, G. V., & Pham, M. T. (1999). Relatedness, prominence, and constructive ... Found inside – Page 17Journal of Sport Management, 1, 25–31. Pitts, B. G., & Stotlar, D. K. (1996). Fundamentals of sport marketing. Morgantown, WV: Fitness Information ... Found inside – Page 1653Once CBS gained control of broadcasting rights, it dropped the $19.95 ... Further Readings Brown, M. T. “An Analysis of Online Websites, Sports Marketing 1653. Found inside – Page 212Brown, M.T., 2003. An analysis of online marketing in the ... 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