Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Found insideComprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. Found inside – Page 260Adaptation to the foreign market. ◦ Distribution channels (online and offline). Relevance to the international entry model. ◦ Pricing across borders. This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. Found insideThe breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside ... The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Found inside – Page 29... The role of firm location on export performance Importing • Import strategy ... the use of online distribution channels in international marketing • The ... "Integrated Marketing" boxes illustrate how companies apply principles. The first part describes different distribution channels in general. The second part relates the distribution channel "Direct Marketing". Finally, the conclusion summarizes the results of the essay. Found insideThe mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world Found insideHeavy coffee drinkers attach more importance to the issuer of the label and less importance to the distribution strategy. The generally higher levels of ... This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing ... Found inside – Page 465In most marketing classes this marketing mix instrument is often ignored . ... The retailer has become one of the most important distribution channel ... Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. This book is a fantastic roadmap for brand managers playing across diverse channels of distribution from online to brick-and-mortar stores. Found inside – Page 1Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Found inside – Page 561It is important that the channel selected by the international marketing manager ... resulting from standardising aspects of distribution, on the one hand, ... Found insideCHAPTER 12 Global Placement and Distribution Channels At VF, ... should be able to: Understand the role of distribution in the international marketing mix. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. Found inside – Page 221Distribution channels play an important role in conduct of international trade. It will not be wrong to say that international marketing is rather ... Found inside – Page 293Flexibility is especially important with respect to planning and building ... Key distribution decisions refer to selection of distribution channels. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Found inside – Page 105The role played by international freight forwarders is also discussed . REVIEW QUESTIONS 1. Distinguish between direct and indirect channel distribution . Found inside – Page 66The increasing number of channels, the changing role of intermediaries and modern distribution leaves little margin for manoeuvre by producers. This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. Inhaltsangabe:Introduction: In the current time, there is no area in life that is not subject to change. Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing ... Found inside – Page 401STRATEGIC IMPLICATIONS Choosing and managing channels of distribution and ... International market research information becomes especially important in this ... Found insideThis book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide. Found inside – Page 280However, all the firms still utilized formal distribution channels for the BOP, ... importance in distribution, although this varied among the firms. Found inside – Page 476It is, therefore, better to define customer and market needs, ... The role of distribution channels has been of sellers of products only. Found inside – Page 218In the context of distribution decisions, enterprises must determine distribution channels for the new country markets. Furthermore, it is important to ... This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Found inside – Page 16-7Whatever strategy is adopted , it must be calibrated so that the company becomes ... In international markets , the role of distribution becomes more ... Found inside – Page 171Forms of Distribution Channels Via service of exporter Via direct export by manufacturer Via ... Role. of. the. Market. Entry. Method. based. Arrangements. Found inside – Page 193Channels of distribution are an integral part of the marketer's activities, and as such are very important. Distribution channels are viewed as conducting ... Found inside – Page 412Managing distribution channels in international markets is much more complex than managing them in domestic markets due to a number of factors , including the ... an important aspect in channel design but one which is difficult to assess . Found inside – Page 135Channel conflict is defined as a perceived situation in which the goals of distributors and manufacturers are not congruent (Etgar, 1979; Gaski, 1984). Found inside – Page 157With the meaning attached to red, and the importance of good health, happiness, ... Dean (1999) examined wine distribution channels in Shanghai and ... Found inside – Page 463The iTunes example highlights the role of price transparency in firms' pricing ... The use of the Internet as an important distribution channel in the ... 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides ... Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), ... Found inside – Page iiThe broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, ... This textbook provides a strategic marketing and managerial perspective of electronic commerce. 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