"Marketing Communications "adopts a critical perspective of the subject and unlike other texts in the field, which adopt a 'how-to' approach, this text provides readers with an insight into the 'why' about marketing communications. Presents essays on the television show "Fringe" from scientists, science writers, science fiction authors, and historians that examine the show's themes and how its treatment of science compares with science in the real world. Found insideThe volume will serve as a primer on tyrosine kinase signaling and its importance in cancer. Found insideTarget Cost Management: The Ladder to Global Survival and S Found insideThe Asian Development Bank, in partnership with the ASEAN Capital Markets Forum, have jointly developed the ASEAN Corporate Governance Scorecard, an assessment based on publicly available information and benchmarked against international ... 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Authoritative and easily accessible, Patch -Clamp Methods and Protocols, Second Edition will provide a useful technical and methodological guide to diverse audiences of electrophysiologists, from students to experienced investigators. And why do they matter so much? In examining English manners, Henry Hitchings delves into the English character and investigates what it means to be English. Sorry! presents an amusing, illuminating, and quirky audit of British manners. Found inside – Page iiNorth America is rich in these wild plant genetic resources. This book is a valuable reference that describes the important crop wild relatives and wild utilized species found in Canada, the United States and Mexico. Found inside – Page iWith its focus on police practices, this unique volume will be useful for researchers, students, police, law enforcement, and policy makers. This book is a study of the response that the police take to modern urban riots. 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Many people naturally assume that the claims made for foods and nutritional supplements have the same degree of scientific grounding as those for medication, but that is not always the case. Key features: Presents a brief history of past classifications, a summary of present classification, and speculation on how the classification may evolve in the future Includes keys for the identification of families and subfamilies of the ... Dealing information to wealthy clients throughout the world, Vanessa Munroe hopes to leave her unconventional past behind her until a mission to find the missing daughter of a Texas oil billionaire forces her to return to the central Africa ... This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. Moderators and Mediators of Youth Treatment Outcomes examines conceptual and methodological challenges related to the study of moderation and mediation and illustrates potential treatment moderators and mediators for specific disorders. In this first book devoted exclusively to the perception of shape by humans and machines, Zygmunt Pizlo describes how we perceive shapes and how to design machines that can see shapes as we do. Found inside – Page iFrom the cutting-edge of technology comes this book on Building Information Modeling (BIM), the newest technology in the AEC industry that allows the professional to create 3D models of a building that includes much more data than a ... The journal Topics in Current Chemistry organized in topical volumes the way you think about language, quirky... Reveals the true story of the fight against cancer different relations between central and regional/local government reviews from the Topics. 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