This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of ... Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. Found insideThe book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance ... Found insideThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Found insideThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This publication produced by the Directorate General Research (DG Research) of the European Commission brings together some project results in the filed of food consumer science. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall. Found insideThis book stresses the psychological perspective in explaining financial behavior. Presents a broad range of international findings in online consumer protection. Covers the nature of online threats, consumer concerns, and techniques for online privacy protection. Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. Found insideWhile this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Financial education for college students. Homebuyer counseling for diverse buyers. Debtors’ assessment of bankruptcy education. Stock market investing: lessons from history. Financial preparedness for long-term care needs. Found insideIn addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics ... Found insideThe chapter describes the motivation behind the book and introduces the role of chemometrics in food quality control and authentication. A brief description of the structure of the monograph is also provided. Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. The final part of the book addresses a wide variety of methods used for consumer-led product development. Found insideIn conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and ... In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online ... "The purpose of Consumer science is to teach the basic principles of science through the familiar objects and occurrences of everyday life." -- Preface. Readers will find the book useful as it merges the existing gap between psychological research and applications by discussing case histories and providing real life examples. The final part of the book reviews traceability issues. Improving seafood products for the consumer is a valuable reference for the seafood processing industry, and all those concerned with improving the consumption of seafood products. Found insideThe Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior. Sensory characterization is one of the most powerful, sophisticated, and extensively applied tools in sensory science. Descriptive analysis with trained assessors has been traditionally used for sensory characterization. From back cover: Book covers the topics on the FCS syllabus and is designed to prepare junior High School students for the BJC exam in Family and Consumer Science. The state-of-the-art of multivariate analysis in sensory science is described in this volume. Both methods for aggregated and individual sensory profiles are discussed. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying ... Found insideThis book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. Found insideThis unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. Found inside – Page 1This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. This book is aimed at professionals in all sectors of the food and beverage industry. The book addresses the interface and the relationship between key players and their impacts on incumbent and disruptive service providers. Found insideForeword / Philip Kotler -- Introduction to consumer neuroscience / Manuel Garcia-Garcia, Moran Cerf, and Ana Iorga -- Brain physiology and anatomy / Yuping Chen, Ming Hsu, and Moran Cerf -- Sensation and perception / Irit Shapira-Lichter ... Found insideBroken into six parts, the book begins with the theory behind food and design. Found insideThis book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies? Found insideWhatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. Found inside – Page 99Especially in the sensory and consumer fields, tailored for the analysis of Free Choice Profiling data, GPA has proven very useful as ... Found insideThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern ... Additionally, the concepts taught in this book can be integrated into other subject areas, including but not limited to, Mathematics, Natural Sciences, English Language and Social Science.FCS represents a culmination of years of note taking ... Finally, the book concludes by considering potential future trends in materials and technologies across the international packaging market. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing ... If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book. Variety of methods used for consumer-led product development stresses the psychological perspective in explaining financial.! 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